{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While the majority of luxury brands drive exposure through social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't transformed a lot in decades; it does not have TikTok, and doesn't offer stars complimentary